Beach’s Sedar Sauna welcomed by community members

…….“We are trying to mimic what sauna culture looks like in countries like Finland. There, cold plunges, rolling in the snow, and sauna practice are an acceptable habit, and often a daily ritual for many people,” he said. “Sauna is accessible and affordable. We’re passionate about the physiological, health and societal benefits that people experience. We can already see how our community benefits from sauna practice, and how much society needs it.”

Matt observed that something remarkable happens in the sauna. “Sitting in this space, stripped down to your swimwear, it really doesn’t matter who you are. Going from cold to hot is a difficult experience for everyone. There’s something bonding about it.”

The people of Finland treat the sauna as a gathering place where equality is understood. Sedar Sauna manifests this also. Both Jason and Matt have seen another level of conversation and connection happening at the sauna……..